From the cloud to the pitch — How data analytics is evolving football

Data analytics are no longer solely the province of big enterprises, but are being leveraged by companies of all shapes and sizes and infused into workflows to help decision-making processes anywhere — even on the football pitch. In fact, analytics are now an essential part of the winning formula that’s revolutionising football teams and the way they play.

Players, pioneers, and leaders

For most of modern history, coaches had little more than pen, paper, and video to help...