How custom algorithms will shape the future of media buying

The digital advertising industry ingests and processes millions of data signals per second, generating immense volumes of data. While the industry is hyper-focused on the cookie deprecation, the third-party cookie is actually only one marketing input, there are many other data signals, both on and offline, available to optimise media buying.

Algorithms based on artificial-intelligence (AI) can be tailored to brands’ unique goals, allowing marketers to find pockets of performance...

How to carry conversational AI beyond Covid-19: A guide

The acceleration of digital transformation was one of the most striking impacts of the pandemic. Video conferencing, contactless payments and conversational AI were just three of the technologies that saw massive adoption rates during 2020 as organisations scrambled to enable employees to work remotely, while helping customers to safely transact in-store and self-serve online.

Contact centre employees in the healthcare, travel, financial, retail and insurance sectors found...

How Coca-Cola is using AI to stay at the top of the soft drinks market

As the world’s largest beverage company, Coca-Cola serves more than 1.9 billion drinks every day, across over 500 brands, including Diet Coke, Coke Zero, Fanta, Sprite, Dasani, Powerade, Schweppes and Minute Maid.

Big data and artificial intelligence (AI) power everything that the business does – the global director of digital innovation, Greg Chambers, said: “Artificial intelligence is the foundation for everything we do. We create intelligent experiences. Artificial...

AI in digital commerce is generally considered a success, says Gartner

A survey by research firm Gartner found that the use of AI in digital commerce companies is usually considered a success, with 70% of the organisations claiming very, or extremely successful, implementation of the technology. A total of 307 digital commerce organisations were surveyed for the study. These companies are currently using or piloting the technology to understand the adoption, value, success and challenges of AI in digital commerce. Organisations participated in this study were...

How Gumtree has boosted customer engagement through marketing language generation

Gumtree, the leading classifieds website and app in the UK, has given a boost to its email marketing programme by increasing email open rates by 35%-50% through AI technology from Phrasee. For the new push, Gumtree teamed up with the AI innovator to revitalise their CRM strategy to ensure continued engagement from customers. Gumtree was seeing a decline in email marketing engagements and adopted different steps to resolve the issue internally.  However, nothing came to the rescue and...

Finding the meaning in AI for the customer experience

AI-powered technology, such as chatbots and Natural Language Processing (NLP), is evolving the way that businesses can interact with customers. It offers the potential for companies to engage with customers across an increasing number of channels, and collect and aggregate data which will build a deeper view of the customer. But what is the value of this technology to the customer – and employee – experience? What is the customer appetite? In a recent survey by SugarCRM and Flamingo,...

Gartner argues how customer service is becoming more chatbot-centric

One in four customer service and support operations will integrate chatbot technology by 2020, according to the latest analysis from Gartner. The use of chatbots – or virtual customer assistants (VCA), as Gartner puts it – will go up from just under 2% of operations as of 2017. The figures come from Gartner’s Customer Experience Summit, taking place in Tokyo. Gene Alvarez, Gartner managing vice president, argues chatbots should be more than informative, and instead enrich the user...

Rubikloud secures $37 million for expansion of retail AI solutions

An oversubscribed Series B financing round organised by Rubikloud Technologies has fetched the company $37 million which will be used for the expansion of its retail AI solutions with offices in Europe and Asia. Rubikloud deploys AI applications to help retailers generate extensive revenue through the Rubikloud platform that enables automated OLAP data integration with legacy applications and data warehouses. Automated instructions are delivered by the platform to execution layers including...

Newsroom AI launches customisable newsfeed platform for news publishers

UK-based Newsroom AI has unveiled a new platform for news publishers to aid them in providing a faster and personalised user experience, similar to Facebook newsfeeds. The platform works by effectively decoupling content management systems from the user-facing experience. It works by adopting algorithmic delivery models, and using machine learning and natural language processing to gain insights on a user’s content history, geo-location, time of day or expressed interests, to offer unique...

Back to the future: How AI can empower personalisation at scale

Have you ever run into someone at a party who you've met a few times before, but you just can’t remember their name? Maybe you call her “Betty,” but it turns out her name is “Wilma”.  Ouch. This kind of thing happens to most of us at some point, and it’s always embarrassing. If you cannot even get the name, you will never move on to a meaningful, trusted relationship with that person. The same concept applies to your customers. Engaging them on a personal level is the best way...