How custom algorithms will shape the future of media buying

The digital advertising industry ingests and processes millions of data signals per second, generating immense volumes of data. While the industry is hyper-focused on the cookie deprecation, the third-party cookie is actually only one marketing input, there are many other data signals, both on and offline, available to optimise media buying.

Algorithms based on artificial-intelligence (AI) can be tailored to brands’ unique goals, allowing marketers to find pockets of performance...

EU human rights agency issues report on AI ethical considerations

The European Union’s Fundamental Rights Agency (FRA) has issued a report on AI which delves into the ethical considerations which must be made about the technology.

FRA’s report is titled Getting The Future Right and opens with some of the ways AI is already making lives better—such as helping with cancer diagnosis, and even predicting where burglaries are likely to take place.

“The possibilities seem endless,” writes Michael O’Flaherty, Director of the FRA,...

ML algorithm predicts heart attacks with 90% accuracy

A machine learning algorithm claims to predict heart attacks and death from heart disease with a degree of accuracy beating human practitioners.

The algorithm claims to have a 90 percent accuracy. LogitBoost was trained on data from 950 chest pain patients –  from the data, 85 variables are calculated.

Each of the patients have known outcomes after six years. Combined, this algorithm was able to identify patterns which indicates a higher chance of a heart attack...

Morality algorithm proves AI can also be friendly

We’re used to seeing headlines of AI beating us at our own games in adversarial roles, but a new study has proven they can also excel when it comes to cooperation and compromise. The study, from an international team of computer scientists, found AI can be programmed with a higher degree of morality than humans. The researchers set out to build a new type of algorithm for playing games which requires working together rather than simply winning at all cost. Jacob Crandall, BYU Computer...